Sometimes, the most strategic move a founder can make is to deliberately kill the project they love the most. Let me paint you a picture. The screen loads, clean and minimalist. A stunning backdrop of a cityscape at dusk. The words “The life you dream of, for the duration you want” hang in the air, … Read more
The absolute heaviest burden of running a media factory solo isn’t the daily grind; it’s the relentless barrage of new ideas when your bandwidth is already maxed out. Building automated systems that run like clockwork has taught me how to sweat out the details, but it hasn’t taught me how to turn off my brain. … Read more
Sixteen years in Davao City. The heat hasn’t changed since I landed in 2010, but the tools of my trade certainly have. Today was spent inside the guts of Gemini Lyria 3. I wasn’t just testing code. I was building a ghost. Iโve developed a persona named Jack Rust. Heโs a fictional 80s-90s country rock … Read more